In 2020, Gucci embarked on a new chapter by embracing a nature-positive approach: investing in regenerative agriculture projects worldwide.
By supporting agricultural production systems that replenish and strengthen biodiversity, Gucci is revisioning and transforming its supply chain to give back to nature. Among these endeavors, a significant project was initiated in collaboration with Chargeur Luxury Fibers. Today, the @discover.nativa program is yielding tangible results, positively impacting farmers and local communities.
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